Did you know? A roasted bean maintains peak flavour for only two weeks, and by the fourth week is actually stale. Ground beans, on the other hand, last only 24 hours with plenty of substantiated research showing a substantial flavour change after the first hour. If you were to guess what the average age of coffee at the supermarkets is: would you think three to four weeks perhaps?
That is how long it takes for their roasted beans to make their way through the distribution process, not to mention any additional time spent sitting on the shelf that would apply to local brands. Imports could take anything from 9 weeks or longer.
At Aroma Gourmet Coffee Roastery, we roast and pack within 24 hours (the same day) and deliver to your door within 2 to 3 days max! Mathematically, we supply in at least one tenth of the time of a traditional supplier.
This translates directly into FRESHNESS and more importantly, TASTE.